Tag Archive for Cost

The Cost Of Selling Your Digital Music Online.

So you are a band or musical act and would like to sell your music digitally online, in a secure way. The easiest way is to use a digital music distribution site, but what are the potential costs of doing so.

To use as an example we have choosen CD Baby a well known digital music distibution site, and will use its own prices as a demonstration.

Firstly if you wish to sell your music you have to register for a membership account which is similar for most sites of this type. Once registered you can then proceed to upload your music to sell online. The process seems simple enough, and it is. It is why people use these types of service. However, once registered and you want to start uploading you begin to find out the true cost of doing so. Most people do not read the small print or other terms they just sign up, and that as this article will show is a huge mistake.

Above you can see the CD Baby pricing page in the frame, if you cannot see the frame you can always visit the web page. You can see from the page in question that we have not invented any figures etc.

So you have your account and now want to upload some music. You decide to upload say 3 albums of your music, so let us look at the first entry in the pricing table. Album signup is $39.00 per album so 3 albums will cost $117.00 yes $117.00 and you haven’t even sold anything. So you have paid money to upload your music and have paid to do so in the hope of making sales, does this seem right to you? Next say you want to upload 3 single tracks, as an album perhaps contains 10 or more a single track will be free or cost very little, well lets take a look. Looking at the second entry in the pricing chart we see the cost of upload for each single track which is $9.95 per single so your 3 singles will cost, wait for it $29.85 and you haven’t made any sales. So 3 albums and 3 singles have cost you a total of $146.85. I think you will agree that is a reasonable outlay and without a single track sold.

If you then decide you want extras such as a UPC barcode that is another $20.00 per album and $5.00 per single. Those prices soon add up.

So you can see you can spend a lot of money before you have even potentially made a sale. And remember you aren’t guranteed to make any sales at all. So what happens if you make a sale? Well then for each item sold you ALSO pay a commission. Yes more expense, on top of what you have already paid out.

So if we scroll down the page we see the section regarding how much CD Baby pays you. The second box down deals with downloads where it states you get 75% of sale fee which means CD Baby gets 25%. The following is a direct excerpt from that entry “We keep 25% of the purchase price with a minimum of 29 cents. For a download that sells for $9.99 you get paid $7.49, and for a single that sells for 99 cents you get paid 70¢.” Have you noticed that the minimum is 29 cents which means that on a $1.00 download you are actually paying 29% commission if that was a $0.50 sale you would be paying a whopping 58% commission. Yes it really does pay to read the small print and thing about it. On another page completely, click here to view it, they claim “Make the highest profit margin of any online store
Get paid 70¢ for any single you sell for 99¢. For multiple singles transactions, we keep only 25% (minimum 29¢) and pay you a whopping 75% per download sold on our store – more than iTunes, Amazon, and other retailers.” Not completely factual as it is not always 75% due to the minimum charge already mentioned. One other thing to bear in mind is that they claim to pay more than other reatilers in commission, However i doubt they check all the potential competition just the big guns so you can probably find better deals by looking around. New site Music Acts Tracks charges just 20% commission and has a commission price promise too.

So is it easy to find cheaper alternatives. The answer is YES. Music Acts Tracks offers you the ability to do just that. There are no registration charges. There are no upload fees. You just pay 20% commission which is backed by Music acts Tracks commission price promise. It really is that simple.

© Paul Sims 2011

The Cost Of Entertainment

I know I should not be, but the truth is, I still find that many people have unrealistic expectations when it comes to the cost of entertainment.

So often we get inquiries from people looking for entertainment, such as a tribute band, and quoting a budget of £250.00 or less. If you think about it you can see just how unrealistic this is. Perhaps 30 years ago this would have been a fair amount to spend and would have brought you a great act, but not nowadays. In the 1970′s you could hire a really good mobile disco for £10 – £15 for a night, the same nowadays will cost you around £300.

The cost of entertainment is now relative to earnings, in the 1970′s people maybe earnt £30.00 a week, now the average is £300.00. You could buy a house in the 1970′s for £20,000 now you will find that one will cost around £200,000. Costs do not stand still, we do not live in a time warp, and todays entertainment costs reflect that.

I often think how nice it would be if people actually were realistic in their expectations of what entertainment will cost them. Entertainment acts unlike high street shops do not have sales, but unlike high street shops the price is fairly constant. To see what I mean lets use supermarkets as an example. When you go into a supermarket you fancy a cream cake, you find a pack of chocolate éclairs that are on offer at £1.00 reduced from £1.20 this promotion lasts for say 4 weeks then when you go in and fancy an éclair you find that the price is £1.25, a five pence increase on what the original price had been. This is common in all forms of shopping, but shopping for entertainment is different.

It can be a year or two before an act increases prices and some acts prices do not increase for even longer periods. An act charges what it feels it is worth, not on what current market trends are. Yes you can find cheap acts, but ask yourself what is the quality of those acts, and why do they charge so little. When booking entertainment be realistic in your expectations of what you expect to pay, ask yourself what would you charge if you were a really good act. I asked my wife what she would expect to pay for a tribute act and she said around £1000.00 perhaps a lot more maybe a little less. This is a realistic figure and reflective of todays costs.

Before you think about booking entertainment, give some thought to what the real cost will be. Do not just pluck a figure out of the air, make some inquiries, and let yourself be informed. Being informed means that you can make a sensible choice for the entertainment that you need.

© Paul Sims 2009.

CEE Worldwide Entertainment Agency